lindahodgson

Linda has recently escaped from the stress of being a commuter cat, and transformed into
Future Cat. Linda is fascinated by potential, human and business, and passionate about helping people and businesses to grow.

Linda believes that we are living in a time of unprecedented change, and her insight into the socio-cultural influences that are impacting on our daily lives, helps her to provide a journey through time, for people and business to explore their future possibilities.

She can help them to identify and build new ideas, and provide them with a number of choices, so they no longer feel stuck and restricted by their current situation. She believes that it is important not to be daunted by the future and her work is practical and hands on, her motto is ‘have fun with the future’.

Linda spent 15 years in multi-national advertising agencies in London, providing the insight that enabled businesses to create more effective communication strategies. So she also believes that all businesses need to recognise that they are operating in a highly competitive ‘brand, brand, brand, world’ . Linda can help them to establish a differentiated ‘brand identity’ for their business, which will help them to create more effective PR, advertising, employee and marketing communication and compete for the future.

Check out Future Cat’s web site at: www.futurecat.com

Linda is also a member of Opposition Breakfast.

THE RATIONAL: Linda is a facilitator not just of the present, but also of the future. Her background in marketing and branding will help your
organisation create a life path for an organisation’s brand, values, even its emerging strategy. Working in partnership and in an interactive way, the practical outcome is a clearer vision and practical yet inspiring pathway.

THE MADNESS: Exploring the cognitive, yet boldly engaging with the
sensual - the visual, the auditory and the physical aspects of the present and the future, Linda’s work challenges organisational citizens to co-create
futures which challenge mediocrity. Not always comfortable, yet always focused on real needs and dreams.

“When you are connecting with people, your staff or your customers, in this way, they feel a personal empathy between themselves and the experience they have of you. Then they create a distinction between you and your competition. This is what shapes you into a brand, gives your business identity, and sets you apart from the rest. We believe that successful brands (corporate, organisational, or product) are authentic in words and actions, and are closely connected into people's basic human needs.”

Linda Hodgson