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Some processes generate resistance
“The strongest waves really crash on the shore, and the undertow pulls back sand and shingle into the sea. The noise is almost deafening. Only the stones, which are strongest, resist the pull of water seawards. a seagull flies into the wind. It seems almost stationary in the air as the force of the breeze resists its onward flight."
All kinds of processes in organisations generate resistance. In physical processes, a sheet of metal, if strong, literally resists the cutting machine. The force of the machine has to be great enough to overcome this natural resistance. Process innovation can focus on how to reduce the resistance of the metal or, if the resistance is very strong, how to strengthen the cutter and how to make the cutting more efficient. On a managerial level, making changes to work patterns can generate resistance in employees, dropping purchase prices can generate resistance in suppliers, making product design changes can generate resistance in customers. So, process innovation may focus on managing this resistance.
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